Advantage Loyalty Scheme

Open up a world of opportunity with Advantage, the British Council’s trusted loyalty programme. Delivered in collaboration with Cambridge English, Advantage rewards a global community of educators who register candidates for Cambridge English Qualifications at our network of authorised exam centres. Advantage goes above and beyond to offer you expert support helping members, teachers and learners progress along their English exam journey.

How do I register candidates with the British Council and join Advantage?

It’s easy to start registering your students for Cambridge English Qualifications with the British Council and join Advantage.

  What you do What we do
1 Contact us for more information about offering Cambridge English Qualifications and tell us about your school and your learners’ exam needs. Help you get started with information about our exam dates and locations, support with learning and teaching resources, how to register your students and get exam results.
2 Register your candidates for exams quickly and easily with group registration and pay one collective payment. Guide you with your students’ registration and take care of all the exam administration.
3 Complete your Advantage application online Confirm your membership by email from our exams team.
4 Start enjoying your membership benefits right away. Send you an Advantage welcome pack which includes the marketing materials to promote your membership. 
5 Continue to register candidates each year to stay a member. Send you regular emails about our exam services and exclusive benefits for members.

How does Advantage membership work?

We offer four membership levels, and you will qualify for a membership level depending on the number of registrations you make each academic year (September-August). We will contact you at the beginning of each academic year with your membership level and to organise your membership benefits. 

New schools and institutions that join Advantage will be offered a membership level according to the number of registrations you first register with us or our first membership level which is designed to help members who are getting started. 

Members enjoy exclusive benefits, including financial incentives and promotions, more flexible exams services, learner and teacher resources, marketing support and other local offers throughout the year. 

As you move up the levels you will enjoy greater benefits as a thank you for continuing to choose the British Council as your exam services partner.

Level Criteria
1-9  number of candidates per year
Standard 10-50 number of candidates per year
Premium 51-100 number of candidates per year
Premium Plus 101 and above number of candidates per year

What additional benefits are there in Cyprus?

In addition to our Advantage global offer, in Cyprus we have included a few extra Advantage benefits to further support you.

Benefits for your School and Teachers

Benefits Starter Standard Premium Premium Plus
Discount on fees to your school/institute  
Opportunity to win one of our yearly Advantage awards and invitation to attend our yearly award ceremony event
A British Council representative to support your events: open days, parent meetings and graduations.  
Invitations/ free places to workshops, seminars and webinars for teachers.  ✓  ✓
A local dedicated point of contact at British Council.  ✓  ✓  ✓
Exams Services Updates Email.  ✓  ✓  ✓

See also